David Rock, Jeffrey Schwartz
Success in any organization may depend on changing the behavior of stakeholders to meet new challenges. But humans have brains designed to register change as threat, and thus they often cling to old habits and mindsets. Recent breakthroughs in brain research provide a fresh alternative to both behavioral and humanistic approaches to organizational development. Neuroscience principles are now transforming leadership in business enterprises, and these concepts have relevance to any organization or program.
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